The Standard

Premium streetwear essentials. Hoodies, tees, sweatpants, caps, and beanies built for the disciplined. This is the everyday uniform of those who move with purpose.

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Never Give Up Beanie — HMK Crown

R 381.65 R 286.00

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Identity in Motion Tee

R 429.48 R 333.83

HitmaKING Crowned Bear Graphic Tee — Acid Wash Oversized Men’s T‑Shirt

HitmaKING Crowned Bear Graphic Tee — Acid Wash Oversized Men’s T‑Shirt

Sovereign Skull Bucket Hat — HitMa'KING white embroidered streetwear headwear, cinematic editorial

Sovereign Skull Bucket Hat — HitMa'KING

R 381.65 R 286.00

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HMK Crown Cap — HitMa'KING

HMK Crown Cap — HitMa'KING

R 333.83 R 286.00

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Take The Step Tee Mockup

Take The Step Tee — HitMa'KING black faith declaration tee, cinematic editorial

Take The Step Tee — HitMa'KING

R 333.83 R 286.00

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King Mindset Hoodie — HitMa'KING black heavyweight fleece gold declaration graphic, cinematic editorial

King Mindset Hoodie — HitMa'KING

R 572.96 R 477.30

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R 429.48 R 333.83

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Fuel Your Soul Tee

Fuel Your Soul Tee

R 429.48 R 333.83

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Work Hard Dream Big Tee — HitMa'KING black declaration tee, cinematic editorial

Work Hard Dream Big Tee

R 429.48 R 333.83